What’s the Deal with Subscription Dog Boxes?


The short version:

Dog Subscription Boxes: Dog subscription boxes are a (usually) monthly service where you’re regularly sent a box of various treats, toys, and products. They’re popular in the US and a growing market in Australia. Some leading brands include:

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If you use the internet, have an Instagram account, or listen to podcasts, you’ve probably come across dog subscription boxes. They’re part of the larger subscription trend that’s changing the way we shop.

No, they’re not some service where you get a new dog each month (although, business idea?) Rather they’re a pretty fun way to treat your best mate.

How Do Subscription Boxes Work?

  • First thing’s first, there are literally a zillion kind of subscription boxes (usually focusing on things like pop-culture, food, wine, or cosmetics) but they all basically work the same way.
  • Once you sign up, you start getting a regular (monthly, quarterly, 6-monthly) delivery of goodies.
  • Each time the products are different, although they’re always focused around the box’s general theme (i.e. Japanese snack food).
  • Most of the time it’s a total surprise (that’s kind of the fun of them).
  • Usually, you’re getting a good deal on the items. For example, the box might cost $60 a month, but you’re getting $150 worth of products.
  • Some companies offer returns if you really aren’t happy with anything in your box.

How About Subscription Dog Boxes?

In recent years, these boxes have become super popular. And not surprisingly, people have started creating ones specifically for dogs. Usually, they offer a mix of dog treats, food samples, toys, accessories, or vouchers.

The most famous dog subscription service is BarkBox. They’re based in the US and are massive, bringing in a casual $250 million in annual revenue. But the model has spread all over the world—including Australia.

So we set out to check out the local offerings.

Waggly Club

subscription dog boxes.
Waggly Club offer classic, no-nonsense subscription dog boxes.

Waggly Club have been around for a while now and are probably the most dedicated among the subscription dog boxes. Alongside a subscription box they also have their own private label treats. Plus if you join their list you’ll get some pretty serious discounts as part of their regular sales.

Priced between $45-52 per month.


subscription dog boxes.
We’re fans on GoGetMe’s design approach.

We love the packaging of this one. Each monthly tube contains five to seven handpicked items tailored to your dog’s size: normally including two treats, two toys, plus chews and an assortment of other dog products.

GoGetMe get bonus points for creating themed boxes around events like Christmas and Easter.

Priced between$39-49 per month

Ugly Box

subscription dog boxes
Ugly Box stands out for their unique take on things.

Ugly Box is a younger offshoot of online dog store For All Our Pets. Starting as a store, they already have a wide range of really fun and interesting toys and accessories. They’ve been teasing their increased focus on the Ugly Box and the natural treats they’re sourcing for it.

Price varies depending on size and preference, but start at $45 a month.

Pawfect Surprise

Pawfect Surprise make an effort to ensure you and your pet get exactly what you want. They have a variety of subscription options at different price points, but all begin with a few question about your dog’s likes and needs, ensuring they’re able to match them with the best products. They also cater to cats, so no one needs to feel left out.

Priced between $39-69 per month.

Olly’s Box

Subscription Dog Boxes Ollys
Olly’s were the first main Australian brand to launch subscription boxes.

Last, but certainly not the least. Olly’s Box is Australia’s #1 subscription dog box, but probably not the largest. They focus more on quality, and evolved pretty early to offering one-off birthday boxes in addition to the subscription model.

Their founder Drewe takes great care for the quality of brands they select and include in their Olly’s Box.

Priced between $45-55 per month.

BarkBox Subscription Dog Boxes
BarkBox are far and away the biggest name in subscription dog boxes.

Out of Interest, How do the Subscription Dog Box Locals Compare to Barkbox?

To be fair, none of these businesses are even 1% of the scale of Barkbox. The giant US population (and some very savvy marketing) has helped their parent company, Bark, to innovate and create a bunch of their own toys. These exclusive offerings are really at the heart of Barkbox.

One Note on Big Dogs

Honestly, if you have a large breed dog, these might not be for you. They tend to be more focused on small and medium breeds. As a result, your big mate might munch though these selections in a few minutes, leaving you wondering what you paid $40+ for.

Shout out to @adventure_snoot for the adorable post photo.

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Written by on for Off The Leash

Article last updated on March 14, 2022

Mike is a huuuuuuge dog lover and the Co-Founder of Scratch. He's spent his life surrounded by Collies and Cocker Spaniels. You can find him sipping coffee in Melbourne and pointing out Bernese Mountain Dogs to his girlfriend, in hope that she'll finally let them get one.

Frequently Asked Questions

Dog subscription boxes are a (usually) monthly service where you’re regularly sent a box of various treats, toys, and products.

Priced vary, but they tend to range between $40 – $70 a month.

It depends on your dog and situation. If your dog gets bored of toys and treats quickly, or wears them out, it can be a nice way to mix things up. Also, you usually get the products at a discounted rate. But be aware, the amount of dog products in your home will accumulate fast!

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