This Valentines Day, Pets Are Replacing Humans

This Valentine’s day, lots of us will splash out on a significant other. Many of those significant others will have four legs, fur, and eat out of the bin. If that feels familiar, hopefully you’re thinking about your dog. Assuming you are, you’re not alone. Market Watch reports that as many as one in five people will buy their dog a Valentine’s Day gift. 

In the US alone, all that spending adds up to a phenomenal $886 million dropped on dog Valentine’s Day gifts. It’s a big jump from the $519 million that went to animal Valentine’s treats in 2008, but is inline with the growth of the wider pet care market. Over the last decade, the pet product economy has ballooned by 66%. In comparison, the global economy has grown by 43%. 

Of course, that $886 million figure is dwarfed by the over $20 billion annually spent on traditional Valentine’s Day items. But it’s a marker of an interesting trend. While our interest in pet Valentine’s Day celebrations is growing, we’re showing less interest in human Valentine’s Day festivities. Considering a survey from found that most people cuddle their dog more than their partner, we could be choosing to celebrate our four-legged loves over our two-legged ones. 

Hey, we’re here for it. After all, there’s no risk your dog will break your heart.

For more puppy love:

How to Date With a Dog

Dogs Are Pretty Much Addicted to Falling in Love

Would You Get a Tattoo of Your Dog?

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Written by Wendy Syfret
Wendy is Head of Media at Scratch. Which is a good fit, because she's never met a dog she didn't like. Although she has a special place in her heart for muts: three legs, one eye, missing fur, bit of a weird walk? The scruffier the better. Her favourite dog in the whole world though is her terrier-mix Stevie.