This Valentineās day, lots of us will splash out on a significant other. Many of those significant others will have four legs, fur, and eat out of the bin. If that feels familiar, hopefully youāre thinking about your dog. Assuming you are, youāre not alone. Market Watch reports that as many as one in five people will buy their dog a Valentineās Day gift.
In the US alone, all that spending adds up to a phenomenal $886 million dropped on dog Valentineās Day gifts. Itās a big jump from the $519 million that went to animal Valentineās treats in 2008, but is inline with the growth of the wider pet care market. Over the last decade, the pet product economy has ballooned by 66%. In comparison, the global economy has grown by 43%.
Of course, that $886 million figure is dwarfed by the over $20 billion annually spent on traditional Valentineās Day items. But itās a marker of an interesting trend. While our interest in pet Valentineās Day celebrations is growing, weāre showing less interest in human Valentineās Day festivities. Considering a survey from Rover.com found that most people cuddle their dog more than their partner, we could be choosing to celebrate our four-legged loves over our two-legged ones.
Hey, weāre here for it. After all, thereās no risk your dog will break your heart.
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