Raw meat diets are still uncommon in the scheme of dog feeding in Australia, but one woman is making the switch easier with her new business, Bestie Kitchen.
Amanda Falconer’s one product (for now) promises to supplement a raw diet with all the nutrition that dogs need, which meat alone cannot provide. We spoke to Amanda to learn what nutritional requirements are missing from raw diets and how her new business works.
How did the idea for Bestie Kitchen come about?
As often happens, Bestie Kitchen was the solution to a problem we had, trying to feed our aging dogs fresh food. As our dog Mondoe inched closer to 22 (he died last year at that age), we moved further and further away from processed food. But even though we love our dogs like they’re little people (or old men in our case!) they’re not; and I really wanted to make sure that both Alfy and Mondoe got what they needed, as dogs.
What’s your background and who else is involved with the business and product development?
My background has absolutely nothing to do with dogs, or dog food. However, I’ve a long career in marketing and I began in product development in technical fabrics of all things, (think bullet proof and fire retardant) so I’m pretty good at wrapping my head around technical material. I’ve also written a non-fiction book published by Penguin, so I’m a pretty good researcher.
That said, while I did the market research and concept development for bestie – I had a very specific problem I wanted to design a solution for – I do work with an animal nutritionist to develop our formulations. He’s a career nutritionist, registered by the Nutrition Society of Australia, with a B.Sc (NSW) and M.Sc (Charles Sturt) majoring in Animal Science/nutrition.
What % of Australians raw feed or cook homemade?
Well, that’s an interesting one. Research says that about half the meals that dogs eat are commercially prepared – something that’s remained fairly stable over time. However, I think the ‘other half’ also includes people who may feed their dogs some homemade meals, from time to time.
That said, if you look on the Facebook sites for homemade, fresh feeding, raw etc, and look at the frequency of people being added to groups, it’s astonishing the number of new people added, daily. So I think there is definitely a groundswell of people wanting to do this – and if not this exact solution, then wanting to feed their dogs fresher, better food, that more closely reflects the ingredient quality and processing techniques they would be happy with for themselves.
After all, even though our dogs aren’t little humans, we love them like one of the family, so it stands to reason we want to feed them as well as one of the family.
Raw and homemade can be great, but what do these methods commonly lack that Bestie aims to provide?
In a nutshell, they’re typically not balanced. And by that I mean that they don’t give their dogs what they need nutritionally, to survive, let alone thrive.
I know it’s easy to google ‘homemade dog food recipes’ and because they look appetizing to us, people think they’re OK. But they’re not. Nor is the ‘staple’ chicken and rice by the way. Food for dogs should meet (or exceed) the nutritional profiles developed after years of trials and testing by AAFCO, the Association of American Food Control Officials, or the European standard FEDIAF; some people think those standards don’t even go far enough.
So, if a homemade diet doesn’t even meet those standards, and nutritional analysis of 391 diets available from a variety of sources don’t for example, then the meal might be homemade, but it’s likely to be deficient.
So we balance the meal and we boost it, particularly in the area of good gut, immune system and joint health. And we do that using 5 power-house fruit and veg, 3 super herbs, 5 Australian superfoods, green lipped mussel, cod liver oil, pre- and probiotics, bone broth and MCHA bone meal from pasture-fed Australian cattle.
Added to recommended quantities of fresh protein, this mix gives the dog the essentials, as well as extra vitamins and minerals from all-natural, highly bio-available, dietary sources, to help maintain good joint, gut and immune system health.
Should pet parents apply it to every meal, or only some meals?
This really depends on the approach people are going to take to feeding. If you’re buying a commercially prepared food that’s already complete and balanced (like Scratch for example), then you wouldn’t add it to that. However, if you want to make fresh, at home, you would add it to a fresh meat protein eg beef mince. Nothing else would be needed for that meal.
If you were to supplement food with Bestie to your recommended suggestions, what nutritional requirements would the rest of their food require?
They just need to provide meat. That’s it.
I said I was trying to design a solution to a specific problem, and it’s threefold. One, make it complete and balanced. Two, make it super-simple and fast. (I love to eat, but don’t like to cook for myself either, so even if I could make a balanced meal from scratch myself, I have no intention of spending all day Sunday chopping fruit and veg.) And three, make it clear the quantity people need to feed. Hence the free app by the way.
After years of being frustrated at the vague answers vets would give me about how much to feed AND burgeoning obesity in the dog population, I decided to create a simple app, that provided meal plans, with rotated proteins for diversity, and the right quantities, tailored to each dog.
Tell us about the app. Is it essential for all customers, or just designed for the parent who doesn’t know yet how to begin a homemade or raw diet to begin with.
It’s not essential, but I’s super-useful I think. It’s also designed to specifically support the bestie product. It won’t tell you 100 grams of carrot and 20 grams of apple for example, it will tell you (based on your dog’s profile) give them this much meat and this much bestie. Also, that amount changes depending on the protein dog parents choose to feed.
For example the metabolizable energy lamb provides is different from what a beef meal provides so the app alters the quantity depending on the protein. We currently support lean and regular beef, chicken, turkey, roo, lamb and fish.
I also mentioned it’s useful, and that’s particularly for weight control. Here’s a message from a customer just yesterday: “You’ll be pleased to know that both Millie and Oscar have lost around 10% of both their body weights since changing to bestie 8 weeks ago. Vet was ecstatic.”
Find out more about Bestie Kitchen at https://bestiekitchen.com