Pet food isn’t a famously transparent industry. It can be tricky to navigate the adverts, packaging, and marketing to get a sense of what you’re buying. For example, most of the major brands that dominate shelves are owned by giant foreign companies.
Sometimes those overseas companies will choose to manufacture locally, due to Australia’s access to high-quality raw ingredients. That’s great. It creates jobs and cuts down the time it takes between food being processed and bought by you.
Now, the quality of your food depends on much more than where it’s made and who owns it. But we’re dedicated to helping our readers understand the confusing world of internationally and Australian owned dog food, so enjoy this crash course in the dizzying world big business.
The Big Three Brands
The pet food industry is largely dominated by three foreign-owned groups: MARS (North American), Nestle (Swiss), and The Real Pet Food Company (Chinese-led).
Between them, they own pretty much every pet food brand you’ve ever heard of. But, here is a complete breakdown.
Mars, a private US company, owns:
Good-O and more
Nestle Purina, a public Swiss company, owns:
Fancy Feast and more
The Real Pet Food Co, a majority Chinese-led Asian investment consortium, owns:
Billy & Margot
Doctor B’s BARF
Other Foreign-Owned Brands
There are a handful of other foreign owned companies that you’re probably very familiar with who aren’t quite as massive.
New Zealand owned: Black Hawk, ZiwiPeak, and K9 Naturals.
US owned: Hill’s Science Diet & Wellness
UK owned: Applaws
Australian Owned Dog Food Brands
That probably feels like every brand you’ve ever heard of so far, but there are a bunch of local dog food brands in the market. Again, just a reminder none of this is commenting on quality of food.
Scratch (our fav, obviously)
Meals for Mutts
Australian Dog Food Company
Vet’s All Natural and Balanced Life
So there you have it! Now, just a reminder, none of this is commenting on the quality of the food. A good and a bad product can be manufactured in any country.
To understand more about what you feed your dogs, catch up on: